Aayushi Bhandari

Senior Product Manager @ Optmyzr

About

This is placeholder text since author does not have description. He/or she also is the producer of Optmyzr’s video podcast, PPC Town Hall. He has over 6 years of experience in B2B SaaS marketing, with expertise in content marketing, SEO, and PPC.

Articles

GUIDE OPTMYZR

Weather-Based PPC Management: How to Optimize Campaigns Based on Weather Changes

Learn how weather-based advertising works and how you can manage and optimize PPC campaigns based on weather changes.

Aayushi Bhandari (Optmyzr)

Aug 01, 2023

OPTMYZR PPC STRATEGY

Optmyzr Spend Projection vs. Google Budget Reports: More Than Just Visualization

Aayushi Bhandari (Optmyzr)

Oct 27, 2021

OPTMYZR PPC STRATEGY

Campaign Experiments by Optmyzr: Google Ads Experiments Made Easy

Aayushi Bhandari (Optmyzr)

Oct 26, 2021

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Latest Articles

GUIDE PAID SEARCH

Why Competitor Audience Targeting Is the Future of PPC (And How to Do It Right)

Are you noticing that your PPC budget doesn’t go as far as it used to, while targeting options now seem more limited than ever?

GUIDE AMAZON ADS

The 7 Most Frustrating Amazon PPC Challenges And How Optmyzr Fixes Them

“I’m running ads, adjusting bids… so why isn’t performance improving?

GUIDE PAID SEARCH

8 Rule Engine Strategies: How Optmyzr Customers Bypass Google Ads Limitations

Managing multiple ad accounts can feel like an endless to-do list—analyzing search terms, avoiding wasted spend, monitoring performance, and keeping track of audiences.

GUIDE PAID SEARCH

Why Competitor Audience Targeting Is the Future of PPC (And How to Do It Right)

Are you noticing that your PPC budget doesn’t go as far as it used to, while targeting options now seem more limited than ever?

GUIDE AMAZON ADS

The 7 Most Frustrating Amazon PPC Challenges And How Optmyzr Fixes Them

“I’m running ads, adjusting bids… so why isn’t performance improving?

GUIDE PAID SEARCH

8 Rule Engine Strategies: How Optmyzr Customers Bypass Google Ads Limitations

Managing multiple ad accounts can feel like an endless to-do list—analyzing search terms, avoiding wasted spend, monitoring performance, and keeping track of audiences.

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