The Methodology Behind Target CPA and Target ROAS Optimizations

Understand the methodology behind tCPA and tROAS, the automated bidding strategies that use machine learning.

The Top 12 Tools 10,000+ Advertisers Used in 2022 to Maximize Their PPC ROI

Make use of these 12 powerful tools to maximize your PPC ROI in 2023.

Thinking Outside the Box: How to Automatically Change Daily Budgets on Specific Dates

6 Ways Optmyzr's Rule Engine Beats Google Ads Automated Rules for Flexibility

Thinking Outside the Box: Automatically Pause and Enable Campaigns On Holidays