Kirk Williams

Founder & Chief Pondering Officer @ ZATO Marketing

About

This is placeholder text since author does not have description. He/or she also is the producer of Optmyzr’s video podcast, PPC Town Hall. He has over 6 years of experience in B2B SaaS marketing, with expertise in content marketing, SEO, and PPC.

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AGENCY EXPERT SERIES

Do Not Start a PPC Agency in 2024 Until You’ve Understood These 7 Things

Starting a PPC agency in 2024 is both easier and harder than ever. Hear the arguments in favor and against starting your …

Kirk Williams (ZATO Marketing)

Dec 14, 2023

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Why Competitor Audience Targeting Is the Future of PPC (And How to Do It Right)

Are you noticing that your PPC budget doesn’t go as far as it used to, while targeting options now seem more limited than ever?

GUIDE AMAZON ADS

The 7 Most Frustrating Amazon PPC Challenges And How Optmyzr Fixes Them

“I’m running ads, adjusting bids… so why isn’t performance improving?

GUIDE PAID SEARCH

8 Rule Engine Strategies: How Optmyzr Customers Bypass Google Ads Limitations

Managing multiple ad accounts can feel like an endless to-do list—analyzing search terms, avoiding wasted spend, monitoring performance, and keeping track of audiences.

GUIDE PAID SEARCH

Why Competitor Audience Targeting Is the Future of PPC (And How to Do It Right)

Are you noticing that your PPC budget doesn’t go as far as it used to, while targeting options now seem more limited than ever?

GUIDE AMAZON ADS

The 7 Most Frustrating Amazon PPC Challenges And How Optmyzr Fixes Them

“I’m running ads, adjusting bids… so why isn’t performance improving?

GUIDE PAID SEARCH

8 Rule Engine Strategies: How Optmyzr Customers Bypass Google Ads Limitations

Managing multiple ad accounts can feel like an endless to-do list—analyzing search terms, avoiding wasted spend, monitoring performance, and keeping track of audiences.

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Articles

Do Not Start a PPC Agency in 2024 Until You’ve Understood These 7 Things

Stay Updated with Optmyzr

Latest Articles

Why Competitor Audience Targeting Is the Future of PPC (And How to Do It Right)

The 7 Most Frustrating Amazon PPC Challenges And How Optmyzr Fixes Them

8 Rule Engine Strategies: How Optmyzr Customers Bypass Google Ads Limitations

Why Competitor Audience Targeting Is the Future of PPC (And How to Do It Right)

The 7 Most Frustrating Amazon PPC Challenges And How Optmyzr Fixes Them

8 Rule Engine Strategies: How Optmyzr Customers Bypass Google Ads Limitations