Read the 13 steps Sarah Stemen follows to optimize her clients' paid ads.
Sarah Stemen (Sarah Stemen, LLC)
Change isn’t always easy in PPC but, as Sarah Stemen writes, when each of us start looking at new ways to become the …
Sarah Stemen (Marcus Thomas)
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Are you noticing that your PPC budget doesn’t go as far as it used to, while targeting options now seem more limited than ever?
“I’m running ads, adjusting bids… so why isn’t performance improving?
Managing multiple ad accounts can feel like an endless to-do list—analyzing search terms, avoiding wasted spend, monitoring performance, and keeping track of audiences.
