Data Studies

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Data Studies articles

DATA STUDIES AMAZON ADS

Amazon Ads Reporting Delay Is Killing Your Conversions. Here’s the Fix (Lessons From Studying 14,991 Campaigns)

Amazon Ads data is delayed. Our study shows why waiting 14 days can mean smarter, more profitable decisions.

Frederick Vallaeys (Optmyzr)

Jun 11, 2025

DATA STUDIES

Black Friday Beats Cyber Monday in Google Ads Sales 2024 – Here’s Why

Black Friday outperforms Cyber Monday in Google Ads conversion value. Optmyzr’s data reveals key insights for smarter ad …

Frederick Vallaeys (Optmyzr)

Dec 17, 2024

DATA STUDIES

How to Choose the Best Keyword Match Type for Your Google Ads Campaign

This data-backed guide shows how to use exact, phrase, and broad match types in Google Ads to optimize spend and boost …

Frederick Vallaeys (Optmyzr)

Dec 06, 2024

DATA STUDIES

Performance Max Study: Evaluating Popular Strategies For ROI

A deep dive into Google’s PMax. Looking at 9199 accounts, Optmyzr highlights which tactics are popular and which have …

Navah Hopkins (Optmyzr)

Oct 07, 2024

DATA STUDIES

The Impact of Bidding Strategies on Google Ads Performance

Great ad copy is critical to Google Ads success. But what works best in today’s PPC landscape? Here's what we found.

Navah Hopkins (Optmyzr)

Sep 24, 2024

DATA STUDIES

Ad Strength & Creative Study: Data & Learnings From 1M+ Ads

Great ad copy is critical to Google Ads success. But what works best in today’s PPC landscape? Here's what we found.

Navah Hopkins (Optmyzr)

Sep 09, 2024

DATA STUDIES

Does Optimization Score Affect Google Ads Performance: A Study of 17,380 Ad Accounts

Google says raising your OptiScore by 10 points will lift conversions by 15%. But does this work in the real world?

Navah Hopkins (Optmyzr)

Aug 23, 2024

DATA STUDIES

Google Pausing Low Activity Keywords: What Does It Mean & What Should You Do?

Google is pausing low activity keywords with no conversions. Here's what the data says and what you should do.

Navah Hopkins (Optmyzr)

Jun 10, 2024

DATA STUDIES

An Optmyzr Study on Google Ads Performance Max, Match Types, and Auction Prices

Learn how PMax fared, if Broad match is the way to go, and how rising CPCs impact metrics in this Optmyzr study.

Navah Hopkins (Optmyzr)

Mar 13, 2024

DATA STUDIES

Optmyzr Study: Is It Time to Re-Evaluate Your Google Ads Strategies

Discover the surprising truth about Broad Match, Exact Match and Smart Bidding strategies in our Google Ads study.

Navah Hopkins (Optmyzr)

Sep 27, 2023

DATA STUDIES

The Optmyzr Study On Responsive Search Ad Performance

Our analysis of 13,671 Optmyzr accounts helped us better understand Responsive Search Ads. Here are our findings to help …

Ashwin Balakrishnan (Optmyzr)

Apr 07, 2023

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Data Studies articles

Amazon Ads Reporting Delay Is Killing Your Conversions. Here’s the Fix (Lessons From Studying 14,991 Campaigns)

Black Friday Beats Cyber Monday in Google Ads Sales 2024 – Here’s Why

How to Choose the Best Keyword Match Type for Your Google Ads Campaign

Performance Max Study: Evaluating Popular Strategies For ROI

The Impact of Bidding Strategies on Google Ads Performance

Ad Strength & Creative Study: Data & Learnings From 1M+ Ads

Does Optimization Score Affect Google Ads Performance: A Study of 17,380 Ad Accounts

Google Pausing Low Activity Keywords: What Does It Mean & What Should You Do?

An Optmyzr Study on Google Ads Performance Max, Match Types, and Auction Prices

Optmyzr Study: Is It Time to Re-Evaluate Your Google Ads Strategies

The Optmyzr Study On Responsive Search Ad Performance

Stay Updated with Optmyzr