Strategy

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Strategy articles

EXPERT SERIES STRATEGY

4 Campaign Hygiene Optimizations for PPC Advertising Success

Account management is a necessary task that all PPC managers have to perform on a regular basis.

Will Gray (WebMechanix)

Nov 03, 2022

STRATEGY GOOGLE ADS VALUE-BASED BIDDING

Optimizing Campaign ROI: Get the Highest-Value Leads Your Ad Budget Will Allow

Vimal Bharadwaj (Optmyzr)

Aug 22, 2022

EXPERT SERIES STRATEGY

Agile Target Layering: What It Is and How It Helps Maximize Your PPC Profits

Gianpaolo Lorusso

Jul 27, 2022

STRATEGY OPTMYZR

Improve your search and shopping PPC campaigns in just 2 weeks

Ashwin Balakrishnan

Mar 31, 2022

STRATEGY

Offline Conversion Tracking Just Got a Whole Lot Easier with Enhanced Conversions from Google

Frederick Vallaeys (Optmyzr)

Feb 24, 2022

STRATEGY

PPC Leaders Tell Optmyzr How to Build an In-House PPC Team

Vimal Bharadwaj (Optmyzr)

Feb 14, 2022

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